Track Social Media Engagement

• Track Social Media Engagement for Any Website With PostRank

  http://mashable.com/2009/12/18/postrank-tour/
  

   
  
  
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  In September, PostRank launched its Analytics service, which allows website owners to track data about how their visitors are interacting with their content, both on their site and across social media channels, and how that data correlates to the site’s raw traffic. The service tracks data on a large number of social media platforms, such as Twitter, Digg, Delicious, and FriendFeed (though not yet Facebook).
  

  Now PostRank has launched an Analytics Tour page that allows site owners and marketers to get a snapshot of that same data over the past 30 days on any site.
  

  
  

  Although intended as a marketing vehicle for their more robust, paid PostRank Analytics service, the Tour page can be looked at as something like Compete for engagement data rather than web traffic. Marketers and website owners will find the new, free service very useful for tracking competitors and comparing engagement across sites to figure out where to put the most marketing muscle.
  

  

  The service graphs total on-site and off-site engagement over the past 30 days, as well as the distribution of where engagement is taking place. You can also see what type of engagement is most popular with each site. Web comic XKCD, for example, sees 100 percent of its engagement off-site (the comic doesn’t allow on-site commenting), and gets more audience interaction on Twitter () and Reddit than on Digg () and Delicious ().
  

  In addition to the new Tour page, PostRank also integrated the Tour’s view of the Analytics dashboard into their popular free WordPress plugin. That means the updated plugin will give WordPress () publishers social engagement rankings for each of their posts as well as a snapshot of engagement data for the blog as a whole.